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When competing in a male-dominated field, women should ‘man up’
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A study finds women do better when playing up their masculine skills, such as assertiveness and independence.
Any woman who has applied for a job in a male-dominated field faces a quandary: Does she play up her feminine strengths, such as being supportive or a good listener, or emphasize traits more associated with men, such as assertiveness?
It turns out that showcasing “manliness” is the better strategy, according to a study in the latest issue of Psychology of Women Quarterly.
In a laboratory experiment, a group of more than 600 undergrads from Michigan State evaluated a group of women applying for an engineering management job. They concluded that women who described themselves using traits traditionally associated with men — independence, or a focus on achievement — were seen as more fitting for the job than those who emphasized traits often seen as more feminine (warmth, supportiveness, and nurturing).
More:
http://fortune.com/2014/08/14/when-competi...
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Friday, August 15th 2014 at 9:38AM
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